24MX has just completed its sponsorship of the ISDE for the second year, this time in Le Puy-en-Velay, France.
With close to six hundred riders from six continents competing in this year’s 6-Days, and 75% of the entry making up the one hundred and fifty amateur club teams, 24MX had the opportunity of directly engaging with its core audience.
This is what FIM marketing and digital director Fabio Muner had to say. “Retaining official sponsors is very much part of our long-term strategy for the ISDE. Like other brands and companies that have extended their relationship with this unique event, 24MX has seen a direct benefit from being part of the 6-Days and being in front of some of their most important customers, the amateur racers who count on their extensive online services all year round. It will be great to have 24MX inside the ISDE paddock again.”
Recognising and rewarding the achievement of every rider that crosses the finish line after six tough days in the saddle, 24MX again presented all the finishers with a trophy and a range of dedicated activations on the website.