Ipswich-based dealer Orwell Motorcycles, has signed up as an official Royal Enfield dealer. The firm, which currently sells Kawasaki, KTM, and Suzuki, is rebranding its premises now for an opening in February, with a display area planned for 20-25 Enfields. The firm says the Indian brand is an ideal fit for its operation, with new models like the Bear and Classic 650s and the Himalayan and Guerrilla 450s performing well in the market.
“Royal Enfield fits in very well with our current manufacturer line-up, and there are no clashes,” said Orwell director Dave Willis. “We’ve had a lot of positive feedback after our social media posts about the Royal Enfield franchise. There’s a lot of excitement about it from our customers and from our staff as well.
“It’s a good time to become an official Royal Enfield dealership with all the new models and lots of interest in the brand. This is where the market seems to be at the moment and what people want.”