Oxford Products has ramped up its dealer support programme with a new series of product training days, which it has trialled recently.
The seminars offer more than just product information: as well as being informative, they arm dealers’ staff with wider knowledge of how products are designed, developed and manufactured – and why. The training sessions also approach the various challenges that Oxford’s products need to overcome and the technologies that are employed to tackle them. Finally, the trainers look to give sales staff the confidence and competence to offer customers the right product for the job.
Luke James, head of creative at Oxford, told us: “The first training days were a roaring success and were a little more personal than the ‘dealer days’ we run. This is very much about training staff rather than selling new product lines, and was well received. If there is enough interest from other dealers, we’d like to run more days.”