The Parts Europe team, in collaboration with Infront Moto Racing, planned and organised the 77th Motocross of Nations at Matterley Basin in October. They welcomed more than 200 dealers, where they enjoyed a signing session with Thor riders and a guided tour at the starting gate led by sports director Glen Dempsey.
“Welcoming dealers and media partners to our hospitality suite during the most thrilling motocross race of the year is always a privilege. Dealers travelled from all over Europe, and it presented a fantastic opportunity to engage with them on the track and celebrate the conclusion of the 2024 season,” said John Taylforth, Parts Europe country sales manager for the UK.