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Peter Smith retires from Bike Tyrestore

Peter Smith, one of the two-wheel tyre industry’s best known figures, has announced that he and his brother Paul have retired as joint MDs of Birmingham-based Bike Tyrestore. Peter told BDN that, after 50 years’ service, he was “moving on to further his interests in ancient history, organ music, and everything to do with Italy!”

The company, founded as BMTR in 1919 and rebranded in 1999, was sold on 12 April, with the new directors listed as Michael Jones, Gary Hickman and Terence Pauley.

A statement explained:

Peter, 68, is the eldest grandson of J. J. ‘Jack Smith’, the founder of the business who travelled the Midlands after the First World War in a sidecar outfit delivering tea, initially, then tyres, after Fort Dunlop opened in Birmingham. Peter joined the family firm in 1967 and became interested in motorbikes during the 1970s passing his test on an RD125, then moving straight on to a Moto Guzzi Le Mans 850.

A business relationship with a large motorcycle customer in Barcelona, with an insatiable desire for Dunlop rubber boots, TT100 tyres, and Champion spark plugs, led Peter to take a look at the motorcycle tyre industry in the UK. There wasn’t one!

Two tyre brands dominated the market, with owners of Japanese machines habitually dumping their OE tyres in favour of Avon and Dunlop. Motorcycle businesses didn’t like tyres – many owners fitted their own, or got the job done by local garages.

As the first UK importer of now European-friendly Bridgestone two wheel tyres, Peter set out to change all that, returning the replacement tyre trade to where he felt it belonged – in the motorcycle dealer’s store!

Peter leaves behind a strong team at Bike Tyrestore, which describes its Freephone number as ‘The ONLY number you need for motorcycle tyres’.


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