Electric power might be a tricky proposition for big bike makers – but for urban commuting mobility specialists it seems like an essential move. So, for Peugeot, an expansion of its battery-powered technology appears inevitable.
The French scooter firm has taken a smart shortcut, by buying out fellow Gallic electric bike brand DAB Motors. DAB’s Concept-E prototype is a 125cc-equivalent electric machine with slick supermoto styling and decent tech. Combining DAB’s new technology with Peugeot’s financial, logistic and production muscle seems like a solid plan for both outfits, and should see the Concept-E make it to market much faster. As part of the deal, Peugeot Motorcycles has made a substantial new investment in DAB and now owns a majority stake in the company.
“The driving force behind our collaboration lies in the DAB brand promise – “to provide thrills on wheels to bold humans”. This powerful commitment has led us to recognize the necessity of venturing into the electric realm, building upon our legacy of launching motorcycles 125 years ago,” said Peugeot president Sebastien Mas.
“Additionally, the essence of both brands is rooted in production in France. We take great pride in manufacturing our premium ranges locally, preserving our strong expertise, and contributing to the growth of the French industry,” he added.
“This strategic collaboration will take DAB Motors to the next level. With the support of Peugeot Motorcycles, DAB Motors will soon be mass-producing its electric motorcycles and delivering worldwide,” said Simon Dabadie, CEO and founder of DAB Motors.
www.dabmotors.com