Piaggio Group has expanded and enhanced its dealer network with two developments in the south east.
Central Bikes (top picture), which has enjoyed success with the Vespa, Piaggio and Gilera scooter brands in London’s West End, has launched a high-profile second site in Shepherd’s Bush, where the entire Piaggio portfolio of Aprilia, Moto Guzzi, Vespa, Piaggio and Gilera is available.
In Essex, Colchester Piaggio has completed its relocation and has added the Aprilia and Moto Guzzi bike brands to its existing Vespa, Piaggio and Gilera line-up, making all of the group’s products available under one roof in a superb new facility.
Both sites showcase Piaggio Group’s Motoplex identity, which the Italian manufacturer says perfectly complements the comprehensive range of bikes, scooters, accessories and merchandise on display.
Dan Rose, MD of Central Bikes, said: “We have been eagerly waiting for the opportunity to extend our already successful West End business into the Shepherd’s Bush area, where we feel there is real untapped potential in the high-quality bike and scooter market. With our bigger store and workshop and wider range of accessories, we can now showcase all Piaggio Group brands.”
Luke Gregory, MD of Colchester Piaggio, said: “Our new premises is another step in our evolution and is part of our mission to offer the best customer experience. We’ve long wanted to add the Aprilia and Moto Guzzi brands to our portfolio and our new premises, with its Race Cafe, onsite performance and Dyno facilities, in-house training centre, clothing, parts and service departments, is the perfect location”
Peter Cleverly, network development manager at Piaggio UK, said: “Great products deserve great retailers and both Central Bikes and Colchester Piaggio have made significant investments in representing all Piaggio Group brands to the highest standard to give their customers the best experience”