Tuesday, April 23, 2024
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Political uncertainty 'damaging consumer confidence'

The National Motorcycle Dealers Association (NMDA) has blamed Brexit and election uncertainty for the continuing decline in motorcycle registrations.

Commenting on the 16% fall in April (down from 12,343 to 10,365), NMDA head Stephen Latham said: “This is a decrease of almost 2000 bikes and we cannot continue to put this trend down to the Euro 3 to 4 transition. More than likely this could be down to the unnerving of the public since the triggering of Article 50 and news of the general election. Consumers are likely to be holding off on high-cost purchases until things become clearer and confidence returns to the market-place.

“The largest decline came in scooters, which fell 30.2%, while the remainder of the market declined 11.6%. Again, when you look at the decline in power/cc range, it was the 0-50cc and 51-125cc that recorded the most significant decline of -27.3% and -37.4% respectively. This is a clear indication that some of the pre-registration Euro 3 machines are continuing to wash through the system and depressing this low power market.

“While higher-powered machines of 126-650cc and over, and 1000cc machines suffered a more modest decline in registrations, the mid-size 651-1000cc motorcycles showed a healthy increase of 8.7% – indicating that the traditional riders are still out there and continuing to make purchases despite speculation about consumer confidence.

“With year-to-date registration figures for the first four months of this year down 15.2% – 33,678 bikes compared with 39,738 last year – it seems unlikely that the market will be as positive as 2016’s registrations.

“The NMDA is hopeful that consumer confidence will return to the market in the run-up to the general election and the market will begin to stabilise. We look forward to seeing what the next few months have in store.”



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