Digitally Charged has become the Ducati Marketing Services agency for the next three years, responsible for design, dealer marketing, website development/management and advertising.
“Ducati is such a prestigious, high-profile brand and we are proud as a business and as motorcycle enthusiasts to be working so closely with its team,” said the PR company’s MD, Chris Day. “With over 50+ combined years at Digitally Charged, specifically in the motorcycle industry, we will bring our knowledge and experience to the forefront of Ducati UK.”
Debbie Wiggins, head of marketing, Ducati UK, said: “We are pleased to be working with Digitally Charged on some innovative and ground-breaking ideas to bring the Ducati national and dealer marketing ahead of the market.”
Day has more than 16 years’ marketing experience, 11 of which he spent building new and established motorcycle brands in the UK and worldwide as the marketing manager at one of the leading clothing, helmets and accessories distributors.