With ambitions to become an international brand, Troy Lee Designs views its new collaboration with Race FX as a significant step in expanding its footprint in key global markets. Race FX has established itself as a leading name in the motocross world, and is known for its commitment to distributing top-notch products and exceptional customer service. The new partnership will enable Race FX to offer a complete range of Troy Lee Designs helmets, gear and apparel.
“We are thrilled to partner with Race FX,” said Jon-Erik Burleson, Troy Lee Designs’ CEO. “Their dedication to the motocross community aligns perfectly with our brand values. Together, we look forward to bringing our products closer to fans and riders in the UK, a market that is essential to our growth and international ambitions.”
Paul Irwin, general manager of Race FX, added: “The partnership between Troy Lee Designs and Race FX is a perfect fit. We’re proud to collaborate with such an iconic brand. Troy Lee Designs is a premium brand that is a great addition to our proven rider gear portfolio. This partnership significantly strengthens our motocross apparel program, and we’re thrilled to have the brand on board.”
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