Oxford Products is celebrating its best-ever start to a year, with record sales claimed for the first six months of 2024. Oxford MD Henry Rivers-Fletcher said: “The story of 2024 is one of stability. Gone are the violent ups and downs of recent years. Our sales this year have been much more consistent, our stock management much more accurate, and our business practices much more disciplined – all enabling us to run the business much more efficiently.”
The firm’s chairman and founder, Alec Hammond, spoke to employees at a special get-together last month. “Like most businesses in the UK, if not the world, we have experienced some challenging, unpredictable, stormy times since March 2020,” he said.

“But for those of us old enough to remember, there have always been challenges for the business: recessions, political upheavals, energy crises, financial crashes. We’ve seen them all, but we’ve always had the right people with the right ideas, the tenacity, the creativity, and the sheer willpower to turn adversity into opportunity and opportunity into success. And that is what makes us what we are.”
Oxford has also outlined plans for more improvements, including a new canteen at the Witney HQ building, a dedicated helmet showroom, refurbished kit showrooms, and improved employee benefits. Subsidised private healthcare, flexible holidays, and enhanced professional development are all in the pipeline.
Oxford also held its first official summer Worldwide Distributor Meeting (WDM) at Witney, hosting customers from as far afield as Australia and New Zealand for new product launches. The next WDM takes place from 29-31 October, with the UK Dealer Days running at the company’s Witney headquarters throughout the first two weeks of October.
To book a place, contact: 01993 862300 or email: [email protected].










