The EICMA Milan show organisers have declared the 2025 event a huge success, with a total of more than 600,000 visitors through the doors over the six-day event held between 4-9 November.
The event featured 730 exhibitors from 50 countries and comprised more than 300,000m2 of exhibition space across nine halls, representing more than 2000 brands. Notably, the number of foreign exhibitors increased by a solid 28% compared to the 2024 show. In total, 43,000 industry professionals from 167 countries attended the event to network, negotiate deals, and explore new business opportunities. This included more than 8200 journalists, content creators, and other media representatives from 67 countries. According to the organisers, the number of visitors, exhibitors, and exhibition space has all doubled since the first post-Covid show in 2021.
A key highlight of this year’s event was the 20th anniversary of MotoLive, held in an expansive outdoor arena of more than 60,000m2. Showgoers enjoyed races, acrobatic shows, trials, and competitions, culminating in a Champions Charity Race, which featured twelve motorsport legends and was broadcast live.
“EICMA 2025 marks the full consecration of the transition from trade fair to global and attractive exhibition event,” said EICMA president Pietro Meda. “We have worked hard to increase content, improve access to the exhibition, and enhance visitor experience. The impressive numbers and quality of the content demonstrate how the event has become a unique experience that combines business, innovation, and passion. Credit and our thanks also go to the exhibitors and our partners, who believed and invested in this evolution, helping to make EICMA a lively place that showcases the present and future of the two-wheel industry.”
EICMA is next scheduled to take place from 3-8 November 2026.