Adventurize, the organiser behind the ABR Festival, has announced record trade stand sales for 2023. More than 140 exhibitors have been confirmed, making an impressive 44% increase in exhibitors compared to last year.
Initial stand space allocation was sold out in record time for this year’s festival, so more space has now been made available to satisfy additional exhibitor demand. A limited number of new plots within the Adventure Arena are now available on a first-come, first-served basis. More than 12,000m2 of the site will now be occupied by traders, an expansion of last year’s exhibitor footprint by almost half.
Brands interested in exhibiting at the 2023 ABR Festival are urged to contact festival organisers promptly to guarantee their space at this year’s event.
As well as the increase in trade stands, a record number of leading motorcycle manufacturers have confirmed their attendance for this year’s ABR Festival. More than 23 manufacturers have now pledged their support for the event, with a handful making their festival debuts. The likes of Yamaha, Ducati, BMW, Honda, Triumph and Suzuki have all committed again for 2023, with the majority doubling their stand space from previous years.
This continued commitment from manufacturers underlines the festival’s importance to the industry, with brands seeking to cement their position in the premier adventure bike market.
Set in the historic grounds of the Ragley Hall Estate, Warwickshire on 23-25 June 2023, the ABR Festival will welcome up to 12,500 motorcyclists from across the UK and Europe for three days of biking action. Moving into its fifth year, the show will return with a packed schedule of masterclass sessions, off-road riding schools, guest speakers and live music.
The Bridgestone Adventure Trail, a festival crowd-favourite, will also make a return, offering visitors approximately 30km of exclusive off-road riding around the estate.
For stand and sponsorship enquiries, Will Sandilands, head of commercial, can be contacted at [email protected] or on 01789 450000.