Scorching weather and a record turnout of customers more than justified the decision to move Triumph’s national dealer open day from its usual winter date to mid-July.
With all this season’s new models already in Triumph showrooms, dealers encouraged visitors with a 25 per cent clothing discount and a draw for those pre-registering on the Triumph website for demo rides. Triumph also took full page ads in the three issues of MCN preceding the promotion and mailed its 50,000 customer database.
Bums on demo seats was the name of the game and dealers were encouraged to run large demo fleets with Triumph “looking after them” if they did so. The end result was a record number of demo rides being taken. Bill Smith Motors, Chester, did 55, Triumph North East, Newcastle over 40 and Fowlers of Bristol 80. Triumph, Plymouth, Bridge, Exeter and Edinburgh Triumph were others to be inundated for test rides.