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REGISTRATIONS GOING INTO FREE FALL?

As the selling season supposedly gets into full swing, progressive stagnation through the first quarter of 2018 has suddenly become significantly worse extending into April. BDN financial editor Roger Willis reports.

According to latest MCIA data, total registrations for the month were 11.7% down to 9154 units. Scooters were the only beacon of hope, adding 7.2% at 1613. Motorcycles fell by 13.7% to 7111 and mopeds lost 31.4% on 371.

All of the traditionally most popular style categories went negative. Adventure Sport dropped by 19.4%. Naked was 14.1% down and Supersport suffered a 41.3% plunge. Capacity classes presented a more mixed picture. The 51-125cc and 126-650cc engine bands were positive, respectively to the tune of 5.1% and 3.2%. But a collapse in the lucrative 651-1000cc sector, with a 35.3% decline, was particularly disturbing — some 1216 fewer bikes registered than in April last year. Over-1000cc machines shrank slightly by 0.5%.

Top-five brand contenders held exactly the same running order as last year. However, without exception, their tallies deteriorated by double-digit percentages. Honda maintained monthly market leadership but its numbers were 33.1% weaker. Runner-up Yamaha posted a 22.3% retreat. Triumph clung on to third spot with a 14.3% reversal. BMW sank by 25.3% in fourth and Kawasaki was 19% lower in fifth place.

Further down the rankings, there were a couple of winners. KTM claimed sixth with a hefty 37% improvement. Harley-Davidson took seventh, adding 15.9%. Eighth-placed Suzuki dropped by 4.8%, though. And Ducati in ninth also slumped, by 18.4%. Having said that, its total of 341 included 74 samples of the new big-ticket Panigale V4 — topping an otherwise emaciated Supersport slot. If these constituted retail sales rather than dealer demonstrators, volume shortfall won’t have been a major issue. Lexmoto rounded out the top 10, lacking any performance comparison because it had fallen off the bottom of last year’s chart.

Spanning the four months of 2018 to date, motorcycles were just 1.2% up to 26,108. Scooters have risen by 6.3% to 5971. Mopeds were 25.5% down at 1472. And tricycles were 24% in arrears on 212. Overall registrations of 33,763 remained marginally positive against YTD 2017 by a mere 0.3%. But in context of previous years, that figure was 15% lower than YTD 2016 and a 7.6% loss versus YTD 2015.
 

 

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