Friday, June 14, 2024


Bouncing off a fairly grim year-end and a particularly poor showing 12 months earlier, January’s modest registrations positivity had a lot to do with the unusual appearance of pre-season model releases courtesy of Triumph and BMW Motorrad, aided and abetted by more cheeky fleet sales from Yamaha and Suzuki pushing hard. So at least, for some dealers, it was worth going to work. BDN financial editor Roger Willis reports.

Total headcount was 4.8% up to 6043. The petrolhead contingent rose by 4.1% to 5790, and battery-electric stuff asserted its presence with a 25.9% surge — albeit to only 253 units. Scooters led on a 9.9% advance to 1590, mopeds added 5.3% to 357 and motorcycles grew by 3.4% to 4066. Oh yes, some 30 trikes were 33.3% in arrears too.

In the ICE sphere, up-to-125cc mobility and last-mile delivery products retreated marginally by 1% to 2482 units. But a 315-strong fleet factor of NMax 125 scooters kept Yamaha’s corporate till jingling, and Suzuki’s emporia made their mark with a wedge of GSXS AND GSXR 125 pocket rockets. Stepping up to the 126-500cc slot, Triumph dealers plated 130 samples of the new-for-2024 Speed 400 single. Although it’s fair to assume some would have been demonstrators, that contributed to a 24.9% segment gain. The 501-750cc range wasn’t so lucky, falling by 23.8% to fewer than 500 bikes. However, 751-1000cc popularity didn’t wane, boasting a 36.3% lift. Finally, although 1000cc-plus products were 7.2% down to 755 units, 13% of them were top-dollar BMW R1300GS steed.

The best-selling brands chart held a few surprises too. Inevitably, Honda clung to leadership, a thin 2.6% increase and sole ownership of a four-figure tally. Runner-up Yamaha was a long way behind and 1% down. More than 40% of its registrations constituted the aforementioned NMax 125 fleet. Triumph in third had real bragging rights, adding 80.6% thanks to serried ranks of Speed 400 and some 660 Trident tackle in a budget bonanza.

Suzuki beat BMW Motorrad to fourth spot, 40.5% up against a Teutonic 9.7% slump. (How Suzuki’s luck has changed!). KTM and then Lexmoto followed, respectively on 9.6% and 23.3% gains. Royal Enfield crept into eighth but was 28% down year-on-year. Kawasaki and then Piaggio closed the door with respective 5.1% and 11% losses.

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