July’s new motorcycle market displayed signs of recovery, steadying after last month’s sharp decline. However, with registrations still in the negative, it suggests consumer confidence has not fully stabilised at the beginning of Q3,” commented Symon Cook, head of the National Motorcycle Dealers Association (NMDA) on the latest figures from the MCIA.
“New registrations in July saw an improvement to -2.4%, which is better than the -18.6% reduction experienced by dealers in June. Meanwhile the year-to-date registrations total slightly recovered to 17.8% below the same seven-month period of 2024.”
Cook concluded: “The NMDA is pleased with the improvement when considering 2025’s decline, and dealers may have a more positive outlook for the remainder of Q3. However, we are concerned that the government has largely ignored the market. Recently, the government introduced the new Electric Car Grant with a discount of £3750; however, there is no similar incentive to encourage consumers to buy electric motorcycles.
“Looking ahead, the NMDA will be closely monitoring whether this boost can continue into the positive over the second half of the year, and what impact the upcoming autumn budget may have on the industry.”