Suffolk BMW retailer Reiten Motorrad has entered voluntary liquidation and ceased trading. In an online announcement, the firm said that a range of factors had led to the decision, including market conditions, interest rate rises and discounting.
The firm was set up in 2018 at a former petrol station in Glemsford near Sudbury by former BMW Motorrad UK employee David Halsall and his wife, Rachelle Halsall. Covid and lockdown struck a couple of years later, with all its attendant problems, but the firm kept going. Difficulties increased, though, with Reiten citing increased costs and requirements associated with running an official BMW dealership. The firm recently expanded its workshop and servicing set-up in a bid to improve business, but says the cumulative pressures became impossible to overcome.
The dealership had also taken on the MotoGB range of bikes, including Voge, QJMotor and Hero as well as a used bike sales department. It won BMW Motorrad UK’s Customer Satisfaction Dealer award four years in a row and has also won MCN’s Single Franchise Dealer of the Year award.
Enquiries to [email protected].