Stevenage-based clothing retailer Bike Stop has sold 60 helmets after running a trade-in discount campaign.
Throughout March, the shop was offering 20% off new helmets to customers who handed over a five-year-old model (with a receipt to prove it).
Anyone who didn’t have a receipt could still receive a 15% discount.
“There are plenty of people out there who don’t realise the importance of wearing a helmet that meets the highest modern safety standards,” says Bike Shop director Martin Brown.
“This is the second time we’ve run our helmet trade-in campaign, and this year we exceeded the previous number of trade-ins. Campaigns like ours help to raise safety awareness and keep more riders protected while out on the road,” he added.
Research conducted by insurance firm Carole Nash suggests 40% of UK motorcyclists are using a helmet that is more than five years old. Even more worryingly, 63% of riders wear a helmet that has been dropped.