Two top British-based aftermarket brands are joining forces. Hampshire-based R&G and Lancashire firm Eazi-Grip have announced a new strategic partnership with immediate effect. The deal will see the market for Eazi-Grip’s tank grip products expanded via R&G’s extensive global distributor network and featured in the R&G Technical Centre, which attends all 11 rounds of the BSB race series.
R&G will stock and distribute Eazi-Grip’s market-leading ranges on an off-the-shelf basis, starting with its Evo and Pro tank grips, as used by top race teams and leisure riders on road and track. These products will also be made available via R&G’s extensive global network of distributors and dealers, while R&G will also help bolster new releases and marketing campaigns.
Simon Hughes, R&G MD, said: “We are thrilled that Eazi-Grip has chosen to partner with us and look forward to this being one of our leading distributed brands, alongside Denali, Barkbusters, and, of course, R&G.”
Andy Sherlock, works director of Eazi-Grip, said: “Our companies have long admired each other’s success and see a lot of synergies. This is a logical and exciting move for us.”