Catalonia-based small bike and off-road specialist Rieju, has taken over a local competitor, Win Life Electric Vehicles, including its IP and manufacturing base.
Located in Barcelona, Win Life produced the Ray 7.7 electric scooter, which will move to the Rieju factory in Figueres, in the Girona region of Spain. The Ray 7.7 and future models will be manufactured and marketed under the Rieju brand, and distribution will begin this year. Rieju will also take on spare parts and after-sales service for the brand’s existing customers.
Rieju has been operating for more than 80 years and currently manufactures more than 20,000 motorcycles annually at its facilities in Figueres. 85% of its production is exported to more than 40 countries.
Jordi Riera, general manager at Rieju said: “This agreement allows Rieju to reinforce its presence and commitment to urban electric mobility, as well as a significant expansion of our customer base, especially with the opening of new markets.”