A recent survey by Warranty Solutions Group (WSG) highlights the persistent affordability challenge for new riders. In a poll of more than 200 motorcyclists, WSG found that nearly half (46%) view rising costs as the primary obstacle to entering motorcycling. Additionally, 52% believe younger generations are less likely to take up riding compared to the past, underscoring concerns about the motorcycle industry’s long-term prospects.
The survey also showed that the financial commitment riders are making to get started on two wheels has increased significantly in recent years. From compulsory basic training (CBT) and licensing through to insurance premiums, protective clothing and purchasing a first motorcycle, respondents say the cumulative cost of getting into biking has become increasingly difficult to justify.
Simple affordability is not the only challenge, says WSG. Licensing requirements were identified by 18% of survey respondents as one of the biggest barriers facing prospective riders, while 17% believe concerns about road safety continue to discourage newcomers from getting on two wheels.
The survey also looked at possible solutions, with riders suggesting changes to encourage more people to take up motorcycling. An overwhelming 85% want to see better road maintenance, while 66% believe lower insurance costs would make the biggest difference. Six in ten (60%) called for more secure motorcycle parking, 56% supported more rider-friendly government policies, and almost half (47%) believe incentives for new riders would help secure the future of motorcycling.
Simon Drown, head of motorcycles at WSG, said: “This isn’t simply about the cost of buying a motorcycle. It’s about ensuring the entire journey into riding remains accessible. When experienced riders tell us affordability is becoming the biggest barrier facing the next generation, it’s a signal the industry can’t afford to ignore. Training, licensing, insurance, protective clothing and the purchase of a first bike all represent high upfront costs before someone has even started riding.”