Retro-styled scooter brand Royal Alloy has swapped distributors. The firm, which produces its machines in the Far East, has ended a seven-year supply deal with UK importer MotoGB and signed a new agreement with Lukas Distribution, effective from December 2024.
MotoGB issued a statement indicating that “differences in direction” were the reason behind the decision. It announced: “MotoGB has ceased its association with Royal Alloy and will no longer act as the official UK importer as of December 2024.” The statement continued, “Due to the inability to reach an agreement with Hanway Motor/Royal Alloy Global regarding the direction of business for 2025, MotoGB has unfortunately chosen to discontinue its association with both Hanway and Royal Alloy. We’ve enjoyed the journey growing Hanway and Royal Alloy in the UK. We wish them all the success in the world, and we will continue to support all our existing customers.”
At the same time, Lukas Distribution and Royal Alloy issued a joint statement, with Lukas stating it was “thrilled” to announce its appointment as Royal Alloy’s exclusive UK distributor.
Steve Oliver, Royal Alloy CEO, said, “The United Kingdom is not only a key home for the brand, but it is the window of the world, especially for a niche ‘classic’ scooter brand such as ours. From the brand’s foundation in early 2017 and the first market being the UK, MotoGB has supported the brand in many ways, gaining good momentum and a stable market for what is essentially a new brand.”
Oliver continued, “We have taken heed of a number of our flourishing global markets and analysed the core reasons for continued market growth in what is a difficult environment for all manufacturers. Understandably, the underlying success factors are that of focus and passion – our other distribution partners, who are solus Royal Alloy or those carrying only one or two other non-competing brands, are providing excellent results. The move is certainly not a last-minute decision, it has been a tough decision and well-researched.
“There were a number of applicants and contenders for the distribution role. In fact, we had previously considered the option, similar to that of other manufacturers, of going dealer direct, but in the end we believed that we could create a new and rather exciting ‘Mods and Rockers’ concept and have decided to work with the BSA distributor for the UK, Lukas Distribution, who are based in Coventry.”
“We are delighted to partner with Royal Alloy, a brand that shares our passion for innovation, style and rider satisfaction,” said Luke Gregory, MD of Lukas Distribution. “This collaboration marks a significant milestone for Lukas Distribution as we continue to deliver premium motorcycles and outstanding service to the market. We look forward to driving Royal Alloy’s growth and strengthening its market presence.”
The first fruits of the new partnership will appear at the London Motorcycle Show in February, where the firms will launch Royal Alloy’s new EU5+ models. Lukas Distribution has also announced the extension of its partnerships with Fowlers of Bristol for Royal Alloy parts distribution and the DF Capital organisation’s financial muscle.
“With the support of our partners at Fowlers of Bristol and DF Capital, we are excited to drive Royal Alloy’s growth in the UK, introduce the new, more powerful, Euro 5+ models to the market, and provide dealers and riders with unmatched opportunities and experiences,” added Gregory.
Lukas Distribution is actively looking for new dealers to join the Royal Alloy network, promising market-leading margins, attractive dealer incentives and extensive support.
Royal Alloy
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