Royal Enfield has revealed the winners of its inaugural Riders Club of Europe (RCE) Awards, recognising the UK’s top community-focused dealerships for their outstanding commitment to building the Riders Club through local engagement and riding opportunities.
Martin Hatfield, owner of Hatfields of Crowthorne (Berkshire), with Enfield’s George CheesemanThe top honour went to CooperB Motorcycles of Wellingborough, Northamptonshire, with Hatfields of Crowthorne, Berkshire, taking second place, and Moonraker Motorcycles of Norwich in third.
CooperB Motorcycles earned the top award for demonstrating the most consistent and engaging community presence over the past year. The dealership hosted the highest number of events and created a bespoke event series, “Scramalayan.” According to Royal Enfield, CooperB’s active involvement has set a benchmark for community engagement across the RCE network.
Moonraker Motorcycles’ (Norwich) owner, Paul Clarke, alongside Enfield’s George CheesemanHatfields of Crowthorne was recognised for leading the way in regular “Ride Outs,” organising rides most weeks of the year. Moonraker Motorcycles was celebrated for hosting the largest RCE event of the year during its 40th anniversary. The “Wings and Wheels” event, held at Felthorpe Airfield in Norwich, attracted thousands and highlighted the wide appeal of the Royal Enfield community.
Commenting on the awards, George Cheeseman, UK country manager for Royal Enfield, said: “The spirit of Royal Enfield is deeply rooted in the community, and is continuing our pure motorcycling spirit. We are immensely proud of our dealers who dedicate their time and passion to creating welcoming spaces and unforgettable experiences for our owners. The efforts of CooperB Motorcycles, Hatfields of Crowthorne, and Moonraker Motorcycles are shining examples of how we continue to focus on the community aspect of motorcycling, and we welcome all efforts to provide meaningful riding experiences to every Royal Enfield owner.”