Royal Enfield has launched a new series of customer ride-outs in partnership with selected dealerships. The “Journey, Destination, Memories” (JDM) events are taking place across the country this summer, having kicked off at the beginning of July at Cooperb Motorcycles in Wellingborough. The event provided riders with the opportunity to test Royal Enfield motorcycles, focusing on the Shotgun 650 and Super Meteor models, on a ride to the Brewpoint Brewery in Bedford.
The day included presentations about the Royal Enfield custom program as well as a display of official accessories available for the Shotgun range, with refreshments provided throughout the event. The ride out was open to 50 customers, who reserved their spots through the Royal Enfield Riders Club. Additional events are planned for the remainder of the season.
Royal Enfield UK marketing manager, Becky Blackmore, said: “JDM events aim to offer our riders a real insight into the passion behind everything we do. We are nothing without our global community. Being able to host events like this – where riders can learn more about the Custom Team and then hit the road together – is a fantastic opportunity for us all. We can’t wait to meet and ride with everyone who joins us.”
www.royalenfield.com/uk/en/rides-and-club
Nationwide courtesy bike scheme
Royal Enfield has also announced a new nationwide courtesy bike scheme. Owners having their bikes serviced or repaired at official Royal Enfield dealers will be offered the use of a Guerrilla 450 roadster.
Martin Marshall, Royal Enfield UK’s dealer development manager, commented: “We constantly strive to make sure the customer experience is of the highest standard at our authorised dealers, and making the service and maintenance process as smooth as possible is a fundamental part of this. With the nationwide courtesy bike scheme, customers should not only experience a greater level of service, but will also get to experience the great performance and agility that the Guerrilla 450 has to offer for the first time too.”