Royal Enfield displayed its range of eight main models and brought along eight more for demo rides at the inaugural Mallory Bike Bonanza at Mallory Park circuit, Leicestershire, on 15-16 July.
It was the first major outdoor promotion by newly-formed Royal Enfield UK, which took over the importership of the Indian-built singles and twins on 1 May from previous importer/distributor MotoGB.
The large stand and staff of six were sited inside the main gates to the circuit, adding prestige to the event run by Mallory Circuit, the meeting in effect taking over from the Vintage MCC’s Festival of 1000 Bikes. Royal Enfield ran a second display of seven heritage and custom machines in the race paddock. This display included two flat track models based on the modern Scram model, which were ridden in dirt track races held at the circuit on Sunday by RE-sponsored riders Gary Birtwhistle and Paul Young.
Victoria Fulker, Royal Enfield UK marketing manager, told BDN: “As well as showing the new range and the new colours, we also wanted to showcase our history. We also introduced Royal Enfield Finance, offering PCP and HP options.”
With 23 bikes on display, and ten of them in action on track, Royal Enfield was the major presence at the Bonanza. You might say they made a big splash, their bikes and marquees weathering some torrential downpours over the weekend.