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Ruroc expands its American operation

UK-based helmet maker Ruroc is on the move in the United States, with a massive new logistic centre opening in Anaheim, Los Angeles. North America is a vital sector for the firm, which also makes snowboard and ski helmets, accounting for 40% of global sales. And with a new clothing line on the way, upsizing the logistics in the US makes sense – customers will escape customs fees, returns are faster and easier, and there’s free delivery on orders more than $100 in the US.

Ruroc operations director Luke Ashley said, “This is a crucial development for the business in an extremely important market. The demand in the USA has been extraordinary, and that’s even with the obviously longer lead times for customers as we ship from the UK. Despite this, the USA accounts for a very large part of our overall market, so this has been a vital step for us and our very loyal customer base.”


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