Sunday, June 16, 2024
HomeNEWSSales outlook ‘optimistic for the rest of the year’

Sales outlook ‘optimistic for the rest of the year’

There have been concerns, says NMDA head Steve Latham, that the uncertainty of the referendum on European membership could suppress buyer demand for new motorcycles but this has not been the case with June new bike registrations, which are up by 6.9% against June of last year and showing consistency with the year-to-date growth for this year of 7.4%.

The June market is always a high-volume month, with the promise of fine biking weather, and this June did not disappoint. A healthy 14,137 motorcycles were registered, equating to 21.4% of all the machines sold so far in the first six month of 2016. The sectors that showed the most growth were both naked bikes and scooters, being up 14.3% and 17.3% respectfully.

Most power ranges showed growth, even including sub-50cc machines. It was only the 651 – 1000cc sector that showed a minor decline, of just -0.8%.
Honda sold the most with 2061 units registered, closely followed by Yamaha (1852) and Triumph (1374). Yamaha took the lead position in both the Naked and 651-1000cc power sector with sales of 266 Yamaha MT-10 motorcycles. Not surprisingly, Triumph lead the field on the over 1000cc sector with its new Euro 4 1200cc Bonneville T120 that sold 173 machines to customers wanting the latest technology with traditional retro looks.

Talking to dealers, order banks seem sound for the next few months and there’s the pressure to sell Euro 3 motorcycles prior to the January deadline, both of which make the outlook optimistic for the rest of this year.


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