Big-league specialist motorcycle insurance broker Bennetts has reported strong year-on-year performance, with a ten per cent rise in the sales of both new policies and renewals — driving profit growth
The company attributed this to successful product development across its insurance portfolio. It also says bikers are increasingly engaging with the Bennetts brand through direct sales channels and awareness is up by 20 per cent throughout the biking community.
Bennetts marketing director Hannah Squirrell said: “Latest analysis has revealed a 27 per cent increase in direct business year-on-year, despite the continued rise in the number of consumers using price-comparison websites. This highlights the strength of the Bennetts brand in an increasingly competitive environment.
“Strategic steps have been taken both to improve the competitiveness of our prices and to protect our market-leading, customer-centric approach. Over the past year we have implemented improvements to our operating model, and our new insurer-panel approach means that we can now quote for an even wider proportion of the market.”
Bennetts is part of the privately-held BGL Group, one of the UK’s largest personal lines insurers and also owner of leading online aggregator Comparethemarket.com.