A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 11 July 2025. BDN financial editor Roger Willis reports.
USA — RAMPANT DEADLINES
Trump briefly extended a pause to his sweeping “reciprocal” tariffs on US trading partners but insisted that there would be no further delays to his new deadline of 1 August. Investors didn’t believe him and Wall Street market indices immediately began to slide. By close of play on Friday, they were all negative to varying degrees. The blue-chip S&P 500 and Dow Jones Industrial Average respectively finished 0.3% and 1% in arrears. S&P’s MidCap 400 ended 0.6% down, and the NASDAQ Composite swallowed a marginal 0.1% loss. Market influencers had been right not to trust Trump. He’d already jumped the gun on his latest deadline and begun to lash out with fresh tariffs, most notably a 35% tariff imposition on Canada.
US biker stocks reflected imminent Q4 and half-year performance data. Share prices for Harley-Davidson and its LiveWire electric bike spin-off began to fall sharply. Polaris, on the other hand, added value with vigour.
| Currency: dollar | Price | Week | Month |
| Harley-Davidson | 24.62 | -3.6% | +5.7% |
| Polaris Industries | 49.99 | +7.6% | +27.2% |
| Niu Technologies | 3.37 | +0.3% | -4% |
| LiveWire | 3.45 | -22.6% | -37.2% |
EUROPE — FIGHTING SPIRIT
The European Commission expressed disappointment at Trump’s threat to impose 30% tariffs on all US imports from the EU from 1 August. EC supremo Ursula von der Leyen threatened to take “proportionate countermeasures” if needed but said she still wanted to keep negotiating with the US. Trump, meanwhile, warned that he will impose even higher import taxes if any trading partner decides to retaliate.
Against this grievous background, eurozone stock market indices were remarkably resilient. In Germany, Frankfurt’s Xetra Dax closed the week with a 1.9% gain. Leading Teutonic automotive stocks BMW and Volkswagen soared in value, probably boosted by forthcoming Q2 results revelations. The Wiener Börse ATX in Austria climbed by 2.3%, with KTM parent Pierer posting a comfortable advance too. In Italy, Milan’s FTSE MIB put on 1.2% but that didn’t reflect any sign of Q2 recovery for Piaggio, the share price of which dived.
| Currency: euro | Price | Week | Month |
| BMW | 85.58 | +9.9% | +18.9% |
| Volkswagen | 97.50 | +5.5% | +9.8% |
| Pierer Mobility | 18.74 | +6.2% | +18.6% |
| Piaggio Group | 1.88 | -4.1% | +6.8% |
JAPAN — FALLING ON SWORD TIME?
Tokyo and Osaka’s Nikkei 225 market index continued to decline, this week falling by 0.6%. Trump’s latest tariff threats are targeting both Japan and South Korea with 25% levies on 1 August, in both cases primarily aimed at their large automotive sectors.
On a brighter note, a sudden surge in Honda’s share price suggests that the company is about to release substantially better-than-expected Q1 financial results.
| Currency: yen | Price | Week | Month |
| Honda | 1509 | +4.5% | +6% |
| Yamaha | 1076.5 | -0.6% | -0.4% |
| Suzuki | 1666.5 | +0.6% | -1.8% |
| Kawasaki | 9903 | -2% | -4.1% |
INDIA — BASKING IN ECONOMIC WOES
Mumbai’s BSE Sensex 30 and NSE Nifty 50 market indices worsened, with respective 1.1% and 1.2% losses, after an across-the-board 0.7% retreat in the previous week. All five leading motorcycle manufacturers share prices fell without relief.
| Currency: rupee | Price | Week | Month |
| Hero MotoCorp | 4218.70 | -2.9% | -2.8% |
| Bajaj Auto | 8067.00 | -4.3% | -3.6% |
| TVS Motor | 2754.50 | -4.4% | -2% |
| Eicher Motors | 5612.50 | -0.3% | +1.6% |
| Mahindra | 3073.20 | -2.8% | -3.5% |
CHINA — KEEPING QUIET
Although now-agreed US tariffs on Chinese exports are having some impact, as denoted by falling factory-gate prices, a reduction in imported energy costs is apparently blunting the pain. It’s just not polite to admit from where such cheaper oil and LNG originates (er, Iran and Russia…), but as long as the Americans turn a blind eye, that’s apparently OK.
In the meantime, China’s stock markets are steady. In the past week, Shanghai’s all-share SSE Composite indices put on 1.1% and the blue-chip CSI 300 added 0.8%. Only three of the ten listed Chinese motorcycle manufacturers incurred losses.
| Currency: yuan | Price | Week | Month |
| Qianjiang | 16.17 | -0.5% | +8.7% |
| Zongshen | 23.08 | +0.7% | +13.7% |
| Sundiro | 4.50 | +1.6% | -0.2% |
| CETC (Jialing) | 12.45 | +1.1% | +4.9% |
| Qianli (Lifan) | 8.38 | +0.7% | +1% |
| Loncin | 13.21 | -1.2% | +7.9% |
| Linhai | 11.04 | +2.2% | +11% |
| Guangzhou Auto Group | 7.55 | +0.4% | +1.6% |
| CFMoto | 235.25 | -1.1% | +10.8% |
| Xinri E-Vehicle | 12.60 | +1.2% | +7.1% |