A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 12 September 2025. BDN financial editor Roger Willis reports.
USA — A DOSE OF SILLY SEASON
Halfway through the past week, Wall Street indices surged to fresh record highs after software company Oracle announced bumper earnings driven by demand for its artificial intelligence output. Oracle’s share price was 42% higher after the cloud computing group’s bookings punched through investor expectations in earnings announced once the market had closed on Tuesday.
Of course, this was a passing explosion of value. The weekend’s closing bell had already changed previous perceptions. By then, the most promise clung to NASDAQ’s tech-heavy Composite, which finished 2.1% up. S&P’s MidCap 400 was 0.4% down, and Harley-Davidson abandoned its brief visit to the 30-buck marker. All eyes were soon focused on the US Federal Reserve, which is imminently expected to make its first interest rate cut this year, in the face of a weakening jobs market and remorseless pressure from Trump.
| Currency: dollar | Price | Week | Month |
| Harley-Davidson | 29.89 | -1.1% | +9.7% |
| Polaris Industries | 57.32 | -3.1% | +0.2% |
| Niu Technologies | 4.05 | -6.7% | -18.8% |
| LiveWire | 4.71 | +33% | +32.6% |
EUROPE — PUSHING BACK AGAINST FOREIGN PRESSURE
Eurozone market indices gathered steam as major automotives struggled against yet another influx from China. In Germany, Frankfurt’s Xetra Dax closed 1.4% up. But there was a sharp contrast between BMW stock, which took a hammering, and Volkswagen’s gain. The Borsa Italiana in Milan was much firmer, rising by 2.3%, although Piaggio posted a loss. And in Austria, the Wiener Börse ATX rose by 1.1% while its premier motorcycle stock — KTM parent Pierer — dropped by 1.7%.
| Currency: euro | Price | Week | Month |
| BMW | 83.82 | -5.2% | -7% |
| Volkswagen | 103.20 | +1.8% | +1.2% |
| Pierer Mobility | 15.86 | -1.7% | -9.5% |
| Piaggio Group | 2.01 | -2% | +2.6% |
JAPAN — NEW PRIME MINISTER INCOMING…
Japan’s dominant Nikkei 225 stock index boasted a muscular 4.1% boost, as three of its four leading biker brands posted stock gains. Only Honda missed the trick, mired in US tariff automotive complications. Political woes, centred on the resignation of distinctly sub-standard prime minister Shigeru Ishiba, were to the fore.
| Currency: yen | Price | Week | Month |
| Honda | 1649.5 | -2.6% | +0.7% |
| Yamaha | 1122.5 | +0.3% | +3.3% |
| Suzuki | 2083.5 | +3.2% | +16.8% |
| Kawasaki | 9217 | +3.4% | -8.7% |
INDIA — DON’T MENTION THE OIL
Mumbai’s Bombay Stock Exchange S&P BSE Sensex 30 and the National Stock Exchange’s Nifty 50 matched performance, their respective indices flaunting 1.5% gains. Among biker stocks, by far the best brand delivery came from Royal Enfield parent Eicher, while the dunce was market leader Hero MotoCorp, closely pursued by Bajaj. The subject of Russian energy imports remains unaddressed, while Trump’s anger clock is ticking.
| Currency: rupee | Price | Week | Month |
| Hero MotoCorp | 5301.50 | -1.1% | +12.6% |
| Bajaj Auto | 8999.50 | -1% | +9.5% |
| TVS Motor | 3492.40 | +0.5% | +15.6% |
| Eicher Motors | 6875.00 | +4.5% | +19.2% |
| Mahindra | 3589.90 | +0.8% | +9.9% |
CHINA — SILENCE IS GOLDEN
After the global stand-off engineered by Chinese supremo Xi Jinping in the previous week, Far-Eastern positioning has gone frighteningly quiet. Stock exchange activity was uninterrupted. Shanghai’s SSE Composite rose by 1.5% and the Shanghai/Shenzhen blue-chip CS1 300 put on a slightly lower 1.3%. Four of the ten listed Chinese motorcycle producers lost varying degrees of value.
| Currency: yuan | Price | Week | Month |
| Qianjiang | 17.88 | +3.2% | +3.9% |
| Zongshen | 25.19 | +5.7% | +1.1% |
| Sundiro | 5.10 | +10.4% | +13.3% |
| CETC (Jialing) | 14.40 | +4.9% | -0.9% |
| Qianli (Lifan) | 11.28 | -0.9% | +11% |
| Loncin | 12.23 | -5.2% | -11.6% |
| Linhai | 10.94 | +1.8% | -4.5% |
| Guangzhou Auto Group | 7.73 | -1.3% | +2.4% |
| CFMoto | 284.98 | +7.5% | -0.3% |
| Xinri E-Vehicle | 12.68 | -0.1% | -2.7% |