A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 10 October 2025. BDN financial editor Roger Willis reports.
USA — “MASSIVE” TARIFFS ON CHINA
President Trump’s sudden threat to impose 100% tariffs on China, accusing Beijing of extreme hostility after China’s decision to impose export controls on critical “rare earth” minerals, hammered both the prime US market indices and global equities.
In New York, the blue-chip S&P 500 and Dow Jones Industrial Average respectively plunged by 2.5% and 2.8%. The tech-heavy NASDAQ Composite closed 2.6% down and S&P’s MidCap 400 suffered a 3.9% dive at close of play. MidCap biker stocks received particularly harsh punishment. Both Harley-Davidson and its LiveWire electric motorcycle spin-off posted substantial losses, as did the Polaris ATV, ORV, and Indian Motorcycle businesses.
| Currency: dollar | Price | Week | Month |
| Harley-Davidson | 26.06 | -8.1% | -12.8% |
| Polaris Industries | 56.30 | -12.4% | -1.8% |
| Niu Technologies | 4.72 | +4.4% | +16.5% |
| LiveWire | 4.49 | -14.3% | -4.7% |
EUROPE — CHINA THREAT HITS EUROPEAN CONFIDENCE
Trump’s attack on China hit the eurozone market indices too. In Germany, Frankfurt’s Xetra Dax finished 0.6% in arrears, while biker-related German automotives BMW and Volkswagen incurred greater share price declines. The FTSE MIB in Milan closed 2.8% down and Italian scooter giant Piaggio’s shares took punishment. Austria’s Wiener Börse ATX fell by 1.9% and its prime biker stock, KTM parent Pierer Mobility, suffered a share price slump.
| Currency: euro | Price | Week | Month |
| BMW | 78.48 | -9.2% | -6.4% |
| Volkswagen | 90.85 | -3.6% | -12% |
| Pierer Mobility | 13.94 | -5.1% | -12.1% |
| Piaggio Group | 2.00 | -4.3% | -0.5% |
JAPAN — THATCHER WORSHIP?
Growing confidence in leading prime ministerial candidate Takaichi Sanae, a 64-year-old hard-liner who is set to become Japan’s first female political leader, generated a tremendous boost for Japanese equities. Tokyo’s Nikkei 225 stock index surged upwards by 5.1%. Three of the country’s four biker brands benefited from share price advances. Inexplicably, Yamaha missed the ride.
| Currency: yen | Price | Week | Month |
| Honda | 1556 | +2.1% | +5.7% |
| Yamaha | 1100 | -0.2% | -2% |
| Suzuki | 2237 | +2.2% | +7.4% |
| Kawasaki | 9723 | +5.6% | +5.5% |
INDIA — STARMER SNATCHING STRAWS?
Indian investor confidence improved again, with Mumbai’s S&P BSE Sensex 30 and NSE Nifty 50 market indices together hosting 1.6% rises. Stimulus came from a visit by UK prime minister Keir Starmer, who is desperate to cash in new links between the UK and Indian economies. Apparently, these may include a large investment by TVS Motor, providing hundreds of new jobs at its expanding Norton motorcycle factory in the UK Midlands. Bajaj is already doing very well, of course, in this department, churning out 400cc Triumph machines for export to Hinckley (also in the UK Midlands…)
| Currency: rupee | Price | Week | Month |
| Hero MotoCorp | 5500.00 | -0.9% | +3.7% |
| Bajaj Auto | 8946.50 | +3.1% | -0.6% |
| TVS Motor | 3490.30 | +1% | -0.1% |
| Eicher Motors | 6965.00 | +0.3% | +1.3% |
| Mahindra | 3454.90 | -0.2% | -3.8% |
CHINA — IMMINENT TARIFF WARFARE
Quite what is going to emerge from the forthcoming interface between an angry Donald Trump and Chinese supremo Xi Jinping is anybody’s guess. A planned face-to-face meeting is already in jeopardy. On the subject of “rare earth” minerals access, the latter already has Trump by the short and curlies.
| Currency: yuan | Price | Week | Month |
| Qianjiang | 17.70 | +3.7% | -1% |
| Zongshen | 25.00 | +1.9% | -0.8% |
| Sundiro | 5.60 | +10.2% | +9.8% |
| CETC (Jialing) | 14.19 | -0.2% | -1.5% |
| Qianli (Lifan) | 11.81 | -5% | +4.7% |
| Loncin | 12.59 | +4.7% | +2.9% |
| Linhai | 10.55 | -0.1% | -3.6% |
| Guangzhou Auto Group | 7.64 | +0.3% | -1.2% |
| CFMoto | 267.46 | -0.3% | -6.1% |
| Xinri E-Vehicle | 12.20 | +0.8% | -3.8% |