A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 7 November 2025. BDN financial editor Roger Willis reports.
USA — ARTIFICIAL INTELLIGENCE BOOM GOES BANG
US tech groups tied to the artificial intelligence craze lost more than 1.2 trillion dollars in market value, as a rampant sell-off put Wall Street on course for its worst week since Donald Trump’s “liberation day” tariff launch in April. Investor losses left all market indices suffering, with the tech-heavy NASDAQ Composite adrift by 3.1% at close of play on Friday. The blue-chip S&P 500 and Dow Jones Industrial Average posted respective losses of 1.7% and 1.3%. Only S&P’s MidCap 400 escaped with a minor retreat of 1%, related to poor Q3 manufacturing performances rather than risky AI involvement.
Among MidCap biker stocks, Harley-Davidson stood out as a Q3 loser. The immediate reaction to its results briefly dropped the share price to 24.61, and it finished 5.2% down after a revelation of global quarterly retail motorcycle sales volume shrinking by 6%. Harley’s LiveWire electric spin-off also took a spanking, even though its Q3 losses had declined.
| Currency: dollar | Price | Week | Month |
| Harley-Davidson | 25.59 | -5.2% | -1.8% |
| Polaris Industries | 65.60 | -0.8% | +16.5% |
| Niu Technologies | 4.00 | -4.8% | -15.3% |
| LiveWire | 4.71 | -12.3% | +4.9% |
EUROPE — GERMAN AUTOMOTIVES PERK UP
For a second consecutive week, Frankfurt’s key Dax Xetra index climbed, rising by 1.6%, as both BMW and Volkswagen Group registered three-quarterly results gains, boosting their respective share prices. Bonhomie didn’t spread elsewhere in the eurozone, though. The FTSE MIB in Milan fell by 0.8% and Italian scooter giant Piaggio paid the price of a weak nine-monthly results performance with sinking shares. Austria’s Wiener Börse ATX also retreated, 1.2% down. Shares in KTM parent Pierer Mobility (soon to be re-monikered as Bajaj Mobility) more-or-less flatlined.
| Currency: euro | Price | Week | Month |
| BMW | 86.14 | +6.7% | +9.7% |
| Volkswagen | 95.75 | +4.8% | +5.4% |
| Pierer Mobility | 13.28 | +0.6% | -4.7% |
| Piaggio Group | 1.85 | -6.1% | -7.5% |
JAPAN — SWINGS AND ROUNDABOUTS
Japan’s new lady prime minister Takaichi Sanae did some mighty grovelling to Donald Trump, including the presentation of solid gold golf balls to amuse him, while Japanese automotive brands assembled in the USA were hit by Trump’s first wave of tariffs in their half-yearly results releases. Honda’s Q2 profit plunged by 37% on the back of savaged US car sales. Fortunately, the Trump tariff burden was substantially offset by splendidly solid Honda motorcycle sales growth in its core Asian markets.
| Currency: yen | Price | Week | Month |
| Honda | 1585 | +1.6% | +1.9% |
| Yamaha | 1134.5 | +1.7% | +3.1% |
| Suzuki | 2208.5 | -4.3% | -1.3% |
| Kawasaki | 11425 | -7.9% | +17.5% |
INDIA — SNIFFING EXPORTS
Mumbai’s S&P BSE Sensex and NSE Nifty 50 market indices both sat at modest 0.9% gains, as India struggled to replace now-forbidden Russian energy sources. And the share prices of four of India’s five motorcycle manufacturing majors declined. But local investor interest was diverted elsewhere to the EICMA motorcycle trade exhibition in Italy, where TVS Motor revealed spectacular growth plans for its partially UK-based Norton brand.
| Currency: rupee | Price | Week | Month |
| Hero MotoCorp | 5296.00 | -4.5% | -3.7% |
| Bajaj Auto | 8721.50 | -1.9% | -2.5% |
| TVS Motor | 3456.80 | -1.5% | -1% |
| Eicher Motors | 6886.00 | -1.7% | -1.1% |
| Mahindra | 3690.20 | +5.8% | +6.8% |
CHINA — BEATING THE STAR-SPANGLED BANNER
According to US Treasury Secretary Scott Bessent, who has been doing all the back-door negotiations with the Chinese, the US now expects Beijing to delay crucial rare earth export curbs. Li Chenggang, the top trade negotiator in China’s delegation, has declined to comment on a possible delay but has admitted that Beijing and Washington have reached a “preliminary consensus” on export controls and a thorough trade truce. So Trump’s 145% tariff wall imposed in April will probably now die a quiet death.
Key Chinese stock market indices continue to reflect upbeat themes. In the past week, Shanghai’s SSE Composite put on 1.1% and the blue-chip CSI 300 closed 0.9% up. Six of the ten listed Chinese motorcycle producers also made share-price gains.
| Currency: yuan | Price | Week | Month |
| Qianjiang | 15.90 | -0.9% | -10.2% |
| Zongshen | 22.78 | -4.3% | -8.9% |
| Sundiro | 5.61 | +3.9% | +0.2% |
| CETC (Jialing) | 14.24 | +6.6% | +0.4% |
| Qianli (Lifan) | 12.13 | +1.8% | +2.7% |
| Loncin | 13.73 | +0.9% | +9.1% |
| Linhai | 11.03 | +1.9% | +4.5% |
| Guangzhou Auto Group | 8.00 | +2.3% | +4.7% |
| CFMoto | 245.81 | -4% | -8.1% |
| Xinri E-Vehicle | 14.12 | -1.7% | +15.7% |