Thursday, April 25, 2024
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SILENCE SHOUTS FOR SOLIHULL

Spanish electric scooter and motorcycle brand Silence has opened its UK headquarters, training centre and first retail store on a regenerated site at Solihull in the West Midlands.

The flagship store, covering more than 700 sq metres, serves both retail and business customers, with the full range of Silence e-moto machines available for test rides. It will be one of several opening across the UK, with the next sites planned for London and Manchester.

A partnership model will also allow businesses who want to join the EV revolution to retail Silence machines. Ten jobs will be initially created in Solihull with an estimated 200 jobs to be supported across the UK as the company expands.

The company’s targeted investment in the region comes as the West Midlands adopts green travel initiatives. The region will pioneer a UK Clean Air Zone this summer, when Birmingham launches its charging scheme aimed at reducing emissions in the city centre.

 Unveiling the new premises, Silence UK founding partner John Edwards said: “Solihull makes the perfect location for investment. Not only is the West Midlands already a hub for electric vehicle businesses and research, but its leaders are focused on ecomobility and infrastructure.”

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