This week is National Ride to Work week and Kawasaki is encouraging the near 100,000 fans of its Facebook and Twitter pages to send in “selfies” as they arrive at work by motorcycle across the week.
Just a quick snap of rider and bike with their workplace in the background is all that is required with all the results being posted in an album on the Kawasaki Facebook page, Kawasaki News UK. And for the best – or most entertaining– selfies there are some great prizes.
Gill Jockel of Kawasaki’s marketing department said: “Powered two wheelers are for work, rest and play so we have created a prize pool to reflect that. For first place a tablet computer, a great recreational and work tool and, for two runners up, a box each of Mars bars to give them and their workmates an energy boost to face the working day or week ahead.”
Full story in the July issue of BDN – plus, hopefully, comprehensive coverage of Ride To Work initiatives by dealers and other manufacturers. Send your contributions to [email protected]