Bull-it’s new VoloCE safety jeans made their debut appearance at showrooms in the south last weekend with launches at Infinity Motorcycles’ Chiswick and Farnborough branches as well as the Biker Store at Blindley, Surrey, and Damerells Motorcycles, St Columb, Cornwall showroom (pictured). Billed as the world’s first CE-approved Level 2 Covec jean, the VoloCE made its debut in the company of Bull-it’s wheelie machine, a new piece of kit that allows customers to try their wheelieing skills safely off the road.
Damerells’ Bull-it launch day coincided with well-attended weekend open days to celebrate its 75th anniversary. Stunt rider Dave Cope entertained visitors and there was a customers’ ride out on Sunday. Yamaha divisional manager Adam Kelley was there to help Steve, Alan and Angie Damerell celebrate the landmark occasion. Damerells ties with Yamaha go back 60 years to 1963. It was not until ten years later that Honda’s Eric Sulley finally got them signed up for the Big H!
More Bull-it launches are in the pipeline with Infinity’s Clapham, York, Norwich and Great Portland Street showrooms on the schedule, together with Damerells Plymouth showrooms and Shorrocks Motorcycles at Preston.