Riding kit specialist retailer Sportsbikeshop, has announced the opening of a new “bricks and motor” store in Norwich, Norfolk. This marks a significant milestone for the company as it expands to its tenth location in the UK. The Norwich outlet will join an impressive network of stores in Bristol, Reading, Milton Keynes, Leeds, Harlow, Birmingham, Preston, Glasgow and Boston, Lincs, where the firm’s main warehouse and headquarters are situated.
The new store will be open seven days a week, providing local customers easy access to a wide range of riding gear and accessories.
Chris ‘Bernie’ Winters, managing director of Sportsbikeshop, is delighted about the new opening. “Our new Norwich store fills an important geographic gap in our operations. We have been looking forward to this expansion and hope to open our doors to the public early this year. We’re aiming for February to be a realistic target. The new location will be our tenth store in the UK, a goal we’ve diligently worked towards since 2016. We have high expectations for its success, especially given the positive reception and performance of our other stores nationwide.”
In addition to providing a physical shopping experience, Sportsbikeshop aims to enhance customer satisfaction through its ‘Try on or Buy’ reservation system, which smartly links the full selection available on what is claimed to be the UK’s largest biking website. This integration allows customers to enjoy the convenience of online shopping while also benefiting from the personalised service of a local store.