Monday, April 22, 2024
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SUPER SOCO SWITCHED ON BY MEDIA AGENCY

Electric motorcycle brand Super Soco has appointed media agency AMS, in a bid to attract more people through the doors of its growing dealer network. 

Best-known for its work with Red Bull, AMS has been tasked with targeting prospective customers looking to go green and make the switch to an electric motorcycle or scooter. 

AMS will work alongside Super Soco’s retained motorcycle PR and communications agency Holeshot, which has already secured extensive editorial pieces for the brand across various national, regional and specialist motorcycle titles. Holeshot also manages the brand’s social media accounts. 

Super Soco senior operations manager Dan Frost explained: “AMS will be helping us to understand and attract new customers. Its experience in launching and building brands is impressive and exactly what is needed to best position the advantages of electric PTWs to the general public. 

“The agency will be assisting us to not only optimise our new website, to ensure a seamless transition of online browsers to real world buyers, but also broaden the market to people keen to take advantage of the benefits of electric but have perhaps not considered a motorcycle or scooter. 

“It will be overseeing marketing campaigns for us consisting of pay-per-click, social media and additional outlets, as our experience and knowledge grows.”

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