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survey reveals better dealer/manufacturer relations

Motorcycle dealers believe there has been an overall improvement in the day-to-day relationship with their manufacturer. The boost in consumer confidence has resulted in an increase in motorcycle sales, according to the National Motorcycle Dealers Association (NMDA) Dealer Attitude Survey Autumn 2014 results, which BDN will analysis in the next issue.

The NMDA is pleased to see that this year’s Autumn 2014 Dealer Attitude Survey received a record response rate of 40% – giving a true reflection of dealer views of manufacturers.  This is partly due to the survey now being made available both online and on paper. Over half of Yamaha, Honda and BMW dealers have been proactively involved in the survey.
NMDA head Stephen Latham told BDN: “It is positive to see that manufacturer/dealer relationships have improved following our survey in Autumn 2014.
“Over the last few months there has noticeable increase in the number of motorcycle enthusiasts entering motorcycle dealerships. There has also been a significant number of leisure bikers who enjoy motorcycling, suggesting a return in consumer confidence and financial security is having a positive impact on the sales of motorcycles in this sector.
“Triumph, BMW and Harley-Davidson have experienced high-level sales volumes over recent months. In this survey some manufacturers have seen more activity than others, suggesting that certain manufacturers need to develop their relationships with dealer networks to avoid falling below average in certain areas of the survey.”


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