Suzuki has announced a major success following its recent sales drive, recording more than a thousand additional bikes sold so far this year compared to 2025. The Japanese manufacturer attributes its success to a combination of pricing adjustments, realigned costs on 13 on-road models, and an expanded product line-up featuring new models such as the DR-Z4 and GSX-8T/TT. The company has also reintroduced its scooter range and two geared 125cc models, and expects further sales momentum in the second half of the year from the new GSX-R1000R and SV-7GX models. Additionally, Suzuki believes its new 10-year service-activated warranty has helped dealers sell more bikes.
Suzuki GB’s director of motorcycles, Paul de Lusignan, said: “We outlined a clear direction and plan at our dealer conference in February, and six months later we are already seeing the results. We are focused on increasing volume and returning to a higher market share. Our pricing realignments, combined with a broader model range and clear marketing strategy, are already delivering benefits. This is positive news for us and our dealer partners, who are selling more products and creating additional opportunities through accessories and aftersales services.”
Suzuki says it has a number of open points across the country and is seeking to expand its dealer network. Dealerships interested in a Suzuki franchise should contact [email protected].