Thursday, July 18, 2024
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Suzuki sets up rubber support

Suzuki has teamed up with major rubber wholesaler Bike Tyrestore to set up a new bespoke tyre supply and support deal for dealers. The programme aims to help Suzuki dealers grow their aftersales business and increase customer footfall by helping them provide a full tyre service – something customers often source elsewhere.

The nationwide arrangement gives dealers competitive pricing and access to massive stocks of a wide range of tyres. Free next day delivery, including Saturdays, and access to all the major brands is also included. At the same time, Suzuki GB is supporting quarterly promotions and consumer promotions to inform Suzuki owners of the scheme.

Bike Tyrestore has a dedicated business development manager focusing on the new scheme, and the firm’s technical advisors and tyre experts are also on hand.

Suzuki GB aftersales programmes manager, Michael Le Flay, said, “While customers are likely to return to their dealerships for servicing, accessory fitment, or replacement parts, we know that tyres are often consumables that they source elsewhere, through standalone retailers or even general automotive tyre fitters. The aim of the Suzuki Tyre Support Programme is to help change the mindset of those owners that don’t currently consider using their Suzuki dealer for tyres, in turn driving more business for dealerships and creating upsell opportunities.

Teaming up with Bike Tyrestore was an easy decision, thanks to the team’s extensive technical experience and group buying power. This combines with its bespoke dealer support package and ongoing sales and marketing activities.”

Suzuki dealerships looking for more information should contact Bike Tyrestore’s Matt Wilkinson at: [email protected].


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