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suzuki uses expo to recruit new dealers

Suzuki is looking to expand its dealer network at this year’s Motorcycle Expo – which takes place at Stoneleigh Park on 15-17 January – with a particular focus being paid to its small-capacity network as the Japanese brand is set to introduce six new sub-400cc machines in 2017.

A new GSX-R125 offers a brand new entry-point into the legendary range of sports bikes, while a new GSX-S125 further enhances the firm’s learner offerings. The GSX250R and highly anticipated V-Strom 250 also bolster Suzuki’s commuter and small-capacity range, while two new scooters are introduced in the form of a new Burgman 400 and Burgman 200.

Suzuki is also introducing two new flagship GSX-R1000 models for 2017 and a new member of the GSX-S family with its GSX-S750 machine. The V-Strom range is also comprehensively revamped, with an updated, range-topping V-Strom 1000 that now gets cornering ABS and an off-road focused XT variant, as well as a new V-Strom 650 and V-Strom 650XT.

Suzuki GB dealer development manager Ian King said that 2017 was set to be “a fantastic year for us and our dealers”.

“We’re introducing 13 new models into the UK market and we welcome the opportunity to talk to potential new dealerships on our stand at the show,” he told BDN.

Suzuki can be found at this year’s Motorcycle Expo on stand A32.

Motorcycle Expo 2017 takes place at Stoneleigh Park from 15-17 January.

Apply for your free tickets here


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