Tuesday, March 5, 2024


Suzuki’s refreshed motorcycle range for European markets seems to be paying off. However, performance elsewhere was mixed by the end of Q3. BDN financial editor Roger Willis reports.

Nine-monthly global revenue to 31 December 2023 for the Suzuki motorcycle business grew by 5.9% to £1.433bn. Sector operating profit for the period was 16.6% up to £143m. Turnover highlights were a 16.7% increase to £175.9m in Europe and a 30.8% improvement to £463.6m in India. Asian revenue as a whole, including India, only rose by 7.9% to £720.5m. North American turnover declined by 6.1% to £190.9m.

Worldwide bike sales volume for the brand was just 1.7% higher at 1.445 million units. In the developed world, Europe led the field, 27.9% up to 28,000. North America fell by 9.7% to 23,000. Japanese domestic sales were 10.3% down to 30,000. India was the emerging markets star, with sales climbing by 19.7% to 657,000. Excluding Indian success, the rest of Asia slumped by 11.7% to 550,000. Within that, China fell by 6.1% to 316,000 and the Philippines dropped by 17.3% to 125,000. Elsewhere, Latin America was 6.2% down on 140,000.

During the three quarters of Suzuki’s fiscal year to date, motorcycle production volume virtually flatlined, only 0.9% up to 1.432 million units. Indian manufacturing increased by 27.9% to 719,000. The rest of Asia accounted for a 17.5% reduction to 571,000. Domestic Japanese production sank by 4.8% to 79,000. A further 2000 machines were assembled in North America.

Latest full-year forecasts predict a 2.5% production decline to 1.867 million units, versus 1.7% sales volume growth to 1.899 million. Asian markets should be responsible for 1.584 million of those, 3.1% up. North America and Japan will incur modest losses, while Europe should be 25.8% up to 39,000.

Yen-Sterling currency translation at forex rates applicable on 7 February


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