Thursday, April 25, 2024
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Swift returns

Bike It are the new and exclusive UK distributor for Swift motorcycle clothing. The Swift brand was very successful under the Lloyd Lifestyle banner from the late nineties until the mid-noughties during the time of industry dynamo the late George Lloyd.

Mark Richardson, Bike It’s purchasing director commented: “We are delighted that Bike It can now offer a very well-remembered brand of motorcycle clothing, one that most bikers or dealers have either worn or sold in a previous life. It’s exciting to be able to bring a slice of biking history back to market. The Swift product and new 2020/2021 ranges will replace our BikeTEK clothing range and enables us to offer a fully CE tested and well know brand at price points the market demands. It will link perfectly with both Airoh and our own brand helmets to give Bike It an unrivalled product offering in an aggressive clothing sector. Dealers are already signing up and stock will be here in the warehouse in October.”

Bike It aims to build the brand up again and add more into the range ongoing. The initial offering, described as reliable, functional and stylish, includes a textile clothing and a glove range. Bike It says that margins of up to 40% are on offer.

Bike It International

02380 658714

[email protected]



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