Digitally Charged has announced a new partnership with AdSmart from Sky that easily enables brands to advertise on TV by focusing on targeted audiences that matter to them. The technology behind the system means a brand can reach households by postcode area, within a designated distance of their store, or by household make-up that best suit their brand.
For motorcycle brands, AdSmart can build an audience by pulling through every motorcycle programme that has been viewed in the last twelve months and sits these households in a segment ready to target.
The new partnership allows Digitally Charged to offer multiple advertisers affordable access to a prebuilt segment using viewing data to target motorcycle enthusiasts.
AdSmart only runs advertisements when the selected audience segment is watching, and to keep the cost down and ROI high, charges are only applied when 75% or more of the advert has been viewed.
“We’ve been working with Sky for almost a year now and I feel we’ve got one of the best motorcycle audiences built for our clients to use on TV. It’s given us another string to our bow aside from all the other digital offerings we have,” says Chris Day, founder of Digitally Charged.
“Having run multiple campaigns and with one client having triple-digit bike registrations over three months it’s definitely something that should be considered as part of any marketing strategy, especially now we’ve worked to make it a more affordable offering and not just for clients with higher value products to launch. It’s perfect for clothing, parts, accessories as well as retailers and manufacturers,” added Day.
Digitally Charged also offers a host of alternative digital business solutions. Contact: [email protected]