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Technical textile brands tie-up

French motorcycle clothing brand Furygan has established a new collaboration with Bull-it, the British apparel brand owned by Hampshire-based Covec. This relationship will see Furygan ship stock directly from its factory to Bull-it’s UK warehouse, where there will also be a dedicated Furygan showroom to help dealers fully explore the extensive clothing range on offer.

The result should be improved product choice, simpler logistics and faster delivery times for trade customers – ensuring that the Furygan brand remains competitive and becomes increasingly prominent in the UK market.

Furygan UK country director Lee Collins will continue to manage his current dealers, in addition to being the key contact for Bull-it, maximising opportunities for both parties from the start of October. The Furygan showroom will be in place early next year, as well as a brand-new website available for UK consumers.

“Furygan’s business growth in the UK has been much faster than expected in 2022,” says Collins. “With this in mind, and to ensure that we keep to our aims of continuously improving both customer experience and country-wide coverage, we have been able to broker this collaboration. With the combined resources of the two companies, we can further boost the brand’s development and make Furygan one of the top three motorcycle clothing brands in the UK.”

Covec sales manager Elliot Bloxsome added: “Working closely with the team behind Furygan, and combining our resources, will allow the brand to be a key focus in the industry. Furygan’s values are close to our own, with an emphasis on quality and performance, making it the perfect fit alongside Bull-it.”

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