It’s true – motivation cannot be imposed; it has to come from within. But it’s also true that firms can create structures that bring out the best in people. The ideal is a workplace that does well financially, which is also fun to be a part of, where staff willingly work hard and push themselves further. And any SME that gets this right has a good chance of staying the course – after all, people buy people, and a strong service ethic gets noticed by customers…
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