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The new premium brands for Feridax

Feridax has added two more premium brands to its portfolio. Renowned 240-year-old security firm Squire Locks has signed an exclusive deal with Feridax to distribute its motorcycle security range in the UK and Ireland. John Squire, CEO of Squire Locks, said, “We are excited to work alongside Stuart Swaby and the entire team at Feridax as we start this new partnership. The Squire Moto Lock range offers premium security for all motorcyclists and is a testament towards our dedication to creating toughness-guaranteed products for consumer peace of mind. We look forward to a long and successful future.”

Meanwhile, the much younger Beeline Moto brand has also signed a deal to extend the retail coverage of its innovative bike-specific GPS navigation products. Beeline Moto offers an easy-to-use navigation device that provides riders with clear directions, allowing them to maintain focus on the road. It features worldwide mapping, an elegant design that seamlessly integrates on to a motorcycle, more than 30 hours of battery life, and a compass mode. Feridax sales director Stuart Swaby said, “This collaboration marks another milestone in Feridax’s journey as one of the UK’s leading motorcycle clothing and accessory suppliers. With Beeline Moto’s intuitive technology and the support of our dedicated team, we’re excited to offer this unique navigation solution to riders across the UK and Ireland.”

Both Squire Locks and Beeline Moto accounts will be serviced by Feridax’s experienced team of account managers and product specialists, providing comprehensive support. An efficient online ordering system will also provide dealers with an intuitive direct ordering system that includes real-time stock information. More information at

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