Experienced British bike industry man Mark Franklin has been appointed as the new CEO of Torrot. The Girona-based firm, which specialises in electric kids off-road and urban mobility bikes, has signed Franklin on an interim basis to help get the brand back on track.
In a press release, Torrot said: “We are pleased to announce the appointment of Mark Franklin, an accomplished motorcycle industry leader, as our new CEO, effective 1 April. With more than 34 years of global experience in the motorcycle industry, including senior leadership roles such as CEO, regional managing director, and VP, Franklin brings valuable expertise to our team as we prepare for the next phase of our business evolution. His leadership will play a pivotal role in advancing Torrot’s growth and driving our future projects forward.”
BDN spoke to Franklin as he set off for Barcelona from his home in the Far East. He told us: “I am joining Torrot at a very difficult time for the company and the market in general; whilst this is an interim position, I will use all my accumulated global industry knowledge to support the team, our dealers and importers to extract the best performance out of the business.”
Torrot has also appointed a new UK importer: Emoto UK, based in Milton Keynes. Dealers interested in the brand can get in touch with Matt Charter at [email protected] or 077917 29921. More info on Torrot at www.torrot.com.