Thursday, April 25, 2024
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Trade opportunities at Overland Event

First run in 2015 and then annually, including Covid-secure events in 2020 and 2021, the Overland Event presents a unique opportunity for brands and traders to spend quality time with high-mileage motorcyclists.

To be held from 1-4 September at the historic Hill End Centre just outside Oxford, there will be food, drink and music from around the world, and hundreds of riders with stories to tell.

Visitors will be able to enjoy motorcycle test rides on road and dirt, browse historic and modified motorbikes on show, learn new skills in workshops and enjoy presentations from the likes of legendary author Ted Simon.

Ticket-only, with 750 enthusiasts attending over the entire weekend, there are no day tickets, so potential customers are on site from start to finish.

Big brands are recognising the benefits of more intimate shows, where they can reach their core users. Dunlop is the headline sponsor for the second year running, while Triumph, Royal Enfield and Benelli will all be offering demo rides.

Some trade space is still available, starting with 3m x 3m pitches, generally sold in blocks. Exhibitors can camp on site or make use of dormitories, keeping costs down. Camping is included in the package and a great way to ensure staff remain involved with customers all evening.

There are also still some opportunities to sponsor specific areas, such as the six presentation venues, centrepiece bike show marquee, café or even the bar, which the organiser says are cost-effective ways for brands to raise their profile with adventurous motorcyclists.

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